If you want more traffic on your beer label’s site, the basic, beneficial and well-accepted beer mat might be the response! A recent German market survey describes the beer coaster as one of the customers’ preferred kinds of marketing. Study participants categorized beer coaster advertisements as entertaining, captivating, enticing and non-intrusive. More than 50% would take a mat house with them– and they’re a lot more useful than a soaked cocktail napkin. Their sturdiness is what makes coasters a feasible advertising format.
Your customers come throughout a beer mat in their free time in an unwinded environment where their attention will be drawn to the coaster on the table. If you have signed up with the growing number of companies buying marketing area on the beer home page you will see how beer mats or beer mats drive up the traffic count. You can make custom labels, coasters here:
The next action is getting your beer mats under the noses of your target audience. Of course it is common practice to supply beer mats to the brew pubs, dining establishments and clubs that sell your beer.
Making beer coasters readily available at your booth, roam the crowds at beer celebrations offering out coasters as you go. Contact sporting occasions and local fairs offering beer gardens– you will provide their beer mats! When your business sponsors or offers beverages for a charity or unique occasion, consist of beer mats in your handout goody bag.
Contests are an interactive method of bring in attention to your coaster and on to your site. In addition to your logo and business name, ‘Win A Pub Crawl In LA’ makes sure to get attention! Add an arrow or ‘turn over mat to learn how’ and use the flip side to ask the client to visit your site for details.
Contest advertising on coasters is perfect for distribution at celebrations and events. Attend with a screen table and a computer system with your site running so people can go into and sign up with the enjoyable immediately. Signs will prompt those present to take a look at the coaster and visit your website.
mats are collectible. A basic Internet search proves their popularity. Including your brewing company’s site address on unique collection editions, lottery game or voucher campaigns, and so on, will improve the coaster’s worth for beer lovers and mat collectors.
Remember, beer coasters might not be safe and clean but they’re portable. Not many customers take home a beer bottle with its label, set it in front of their computer and log-on; however they will take home a beer mat!
If you want more traffic on your beer label’s site, the easy, useful and well-accepted beer mat may be the answer! If you have signed up with the growing number of companies buying advertising space on the beer home page you will see how beer coasters or beer mats drive up the traffic count.
Of course it is common practice to provide beer coasters to the brew clubs, dining establishments and clubs that sell your beer. Making beer mats readily available at your booth, wander the crowds at beer celebrations providing out mats as you go. Contact sporting events and local fairs using beer gardens– you will provide their beer coasters!
